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Digital Marketing : Strategy, Implementation and Practice / Dave Chaffey, Fiona Ellis - Chadwick

Tác giả : Chaffey, Dave

Nhà xuất bản : Pearson Education

Nơi xuất bản : US

Năm xuất bản : 2022

Mô tả vật lý : 560tr. ;27cm

ISBN : 9781292400969

Số phân loại : 658.5

Chủ đề : 1. Internet marketing.

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Tóm tắt :

Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The 8th edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics,.

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